About Us

Did you know the Odeya brand you wear and love, all started with a unique discovery on an overseas journey in Israel? The original founder of Odeya discovered a pair of pants that were the type every woman dreams of… They ticked all the boxes; stylish, flattering, AND amazingly comfortable! These were the inspiration for the style of pant we sell today!

Odeya was born in 2008 in Ripponlea, Victoria; with a philosophy that every woman should feel confident in her clothes; no matter her age, shape or background. I took over the brand ten years later, and couldn’t prouder that we’re still serving this purpose.

The Odeya boutique is filled with signature items inspired by people, innovations, and seasonal trends. We’re renowned for our exclusive line of Bevy jeans, and if you combine a pair with any of our stylish jackets, you’ll be turning heads in a stunning, timeless outfit! That’s another thing we’re known for; providing a genuine, fashion experience with specialized, one-on-one customer service, to help you find your perfect outfit for any occasion!

We’ve recently placed extra attention on ensuring ‘function over form’ in every collection. We want you to feel comfortable, look edgy, and be you! If there are any specific details you’d love to see in our future collections, we’re all ears! Just hit reply and tell us your fav colour combos, shapes, or styles, and we’ll do our best to make your wish come true!

We welcome you to a genuine experience.

Ronit and the ODEYA team